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Why isn’t my website ranking on Google?

how to rank website on google

Not sure how to rank website on google? It is a common issue, but it is important to analyze the common causes and correct them to improve your rankings on Google!

Introduction

Low rankings on Google are not much of an issue, as they are part of the process. However, the main thing to determine is why your website may get stuck or not rank. It’s common to face issues with rankings, but understanding the causes and fixing them is key to improving your Google rankings.

This blog will discover essential information about Google rankings and how to rank websites on Google’s first page!

Understanding how to rank website on Google

Google’s ranking algorithm is very detailed and search-specific. Many factors affect how Google’s rankings go up and down. The search engine is programmed to prioritize high-quality, relevant, and authentic content that offers the user problem-solving, unique knowledge, and interest. The websites that have a structured, smooth working interface often tend to be highly ranked than the others. There are so many other things that need to be kept in mind to rank your website the highest on Google: 

  • Backlinks
  • Quality content
  • User experience 
  • Search intent
  • Technical SEO
  • Keyword incorporation

Common reasons for low website rankings on Google

Many possible reasons can cause your Google rankings to decrease or stop, like:

  • Poor content quality: Content quality is one of the top priorities of Google’s algorithm. Content on your website must be valuable, well-written, and informative to rank higher, as Google examines and selects all the content on thousands of websites to gather the best for the top of search results. 
  • Technical SEO issues: Many issues like site speed, mobile usability, broken links, duplicate content, etc. in your technical SEO can significantly impact your website rankings. A seamless user experience is needed for a high-ranking website.
  • Lack of backlinks: Backlinks are helpful in link building between content and getting outside references, which signals to Google that your content is trustworthy and incorporated with other website links. So, you should take full advantage of backlinks by adding quality backlinks to your website.
  • Not flexible across devices: Mobility across different devices is important for a wider audience, diverse reach, and top-notch user experience. It gives a good experience and flow to users, no matter what device they are using.

How to improve your website rankings on Google

  • Conduct a comprehensive keyword search: Keyword search is important; you should find relevant keywords and add them to your website to keep your website natural and rank high. Keywords are those selected words that are optimized from user searches and are mostly used in the searches. They can be both niche-specific and common, but they are usually used in high volume. So using it on your website can significantly make your website rank higher. 
  • Improve on-page SEO: On-page SEO is an important and most effective tool to rank your websites on Google. SEO experts know how to rank your website on Google’s first page. It includes meta descriptions, title tags, alt text for images, high-quality content, and URL structure that need to be taken care of for better search results. Many plugins for WordPress can work well for SEO optimization.            
  • Build backlinks: Backlinks are effective in making industry connections and also improving your website performance on the Google algorithm. You can use guest blogging, industry-specific influencer collaboration, and connecting to industry professionals for link building and use them in your website.           
  • Fix technical issues: Make sure your website does not have any technical issues, such as delayed results, taking time to open, or error 404. Websites often face issues with mobile usability or responsiveness, affecting their performance across different devices. It is advised to make these changes and improve website performance.
  • Monitor performance: Using Google Search Console to monitor, analyze, and improve your online performance can significantly help you rank higher on Google. Websites can monitor progress and compare their performances. This allows brands to improve performance and direct their strategies towards higher rankings and algorithm recognition.

Conclusion

Understanding how to rank websites on Google’s first page involves recognizing all the important factors that work together to improve your website’s ranking on Google. For deeper understanding, one should understand future of seo. Quality content, improved SEO, keyword search, backlinks, and a seamless website experience can all bring your website to the top of the search results. It is essential to create high-quality and relevant content, build backlinks through guest blogging and influencer collaborations, and monitor your performance regularly to make necessary improvements.

FAQs

Q1: What affects my website rankings on Google?

Ans: Content quality, backlinks, site speed, mobile friendliness, and user experience are some factors that affect website rankings on Google. 

Q2: How long does it take to see SEO results on Google?

Ans: It takes a week to a few months to see SEO results on Google.

Q3: Why isn’t my website ranking?

Ans: There can be many reasons, like poor content quality, technical SEO issues, lack of backlinks, and not being flexible across devices for low website rankings.

Q4: What are backlinks?

Ans: Backlinks are links from other websites to yours, which help improve your credibility.

Q5: How can I track my ranking?

Ans: Use tools like Google Search Console or SEMrush to track your website’s performance.

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