Do you know that consistent posting helps brand engagement increase by 30%? Combined with paid ads, targeted strategies, and well-planned campaigns can help you increase traffic, conversions, and engagement by more than 50%
Introduction to daily posting and social media marketing
In the evolving digital age, using social media for marketing has become a crucial thing. Many brands use daily posting to maintain consistency and increase engagement. For instance, many big brands like Starbucks and Nike use daily posting and post user-generated content, new products, etc. However, this is not all; there are planned strategies and approaches, including paid ads, influencer collaborations, promotional campaigns, etc., to reach your digital goals.
In this way, daily posting and social media marketing work are interconnected, but they are not the same. To understand thoroughly, we need to learn about both of them deeply.
Daily posting
Daily posting refers to a posting approach, or schedule, to maintain consistency in your social media posts to drive more engagement and increase reach. The reason why daily posting is effective in increasing brand visibility is because social media platforms look for active content and share it in the algorithm. It increases the likelihood of your potential audience coming across your posts.
Benefits of Daily Posting
- By maintaining a regular presence, brands are likely to create more conversions, as regular posting encourages followers to engage and creates mutual trust.
- Constant posting builds brand identity and shapes brand style and personality; over time, viewers get used to your tone and style, which makes it recognizable when they come across it.
- Consistent interaction makes people feel comfortable and creates a familiarity between the brand and the audience, which fosters customer loyalty towards the brand and creates lasting customer relationships.
- Daily posting keeps showing your priority toward your followers and builds trust and credibility as they notice the brand is active and working. You can post industry-related trends, information, and other news to demonstrate expertise and active involvement in your niche.
- Daily posting helps your followers to get to know more about a brand and give effective feedback. It increases the chances of your followers to engage, interact, and draw a conclusion accordingly.
Strategies for daily posting
You can use many strategies for effective daily posting that are easy yet helpful. Below is a list of daily posting strategies created with the help of our expert brand manager’s advice:
- Create a content calendar: A content calendar is one of the most popular content posting strategies and it is widely used for its usefulness and the convenience it provides in helping make a stable posting schedule and sort content accordingly. It is essential to acknowledge the need for social media calendars in social media marketing.
- Maintain diversity in content types: You can share different content daily to make it feel fresh and new to the users, i.e., videos, posts, user-generated content, quizzes, facts, etc. can be an interesting way to keep posting consistently while maintaining variety.
- Schedule your posts for the right time: Analyze your audience demographics monitor the time when your viewers are most active, and post at a suitable time to drive high engagement and follower interaction.
- Make content threads: You can make related content and continue a content thread in a scheduled manner to keep the viewers hooked. It can be a series of tutorials, storytelling about the brand, weekly riddles and quizzes, etc.
Social media marketing
Social media marketing refers to creating and sharing relevant content about your product and promoting your brand online for engagement, brand awareness, improved traffic, and boosting sales.
Social media marketing has many components that can help you build your online success:
- Social media ads
- Blogs
- Video content
- Image posting
- Quizzes
- Polls
Social media offers many benefits for your brand and its success:
- Brand awareness
- Build brand personality
- Reach potential audience
- Improve traffic
- Create trustworthiness
- Exposure to a diverse audience
Daily posting VS social media marketing
Now, what exactly is the difference between the two? Let’s understand it from the table below:
Social media marketing strategies to work together with daily posting
1. Balance paid and organic reach.
Gaining organic reach is good and preferable, but to maintain fluctuations and consistency, you must establish a proper balance between paid reach and organic reach by using various tools and ways.
For organic reach, you can use many resources, like:
- High-quality content
- Engagement tactics
- Influencer collaboration
- Consistent posting
For paid reach, the following are the best tools:
- Paid ads
- Paid campaigns
- Sponsored posts
2. Target audience.
Craft posts that attract your target audience and reach the perfect crowd for your business. You can use different analytic tools to customize your posts according to your audience’s preferences, demographics, interests, gender, age, etc.
3. Apply hashtags and SEO strategies.
Use personalized hashtags, keywords, captions, etc. to increase reach and engagement and rank your brand in recent searches. You can contact social media marketing companies; their expert SEO strategies can change your online game and boost your success.
ArrowPace is a leading social media marketing agency in Delhi. Our experts can provide you with the best services like brand management, social media marketing, SEO services and so much more. Contact us now to book a free consultation!
Conclusion
Social media marketing and daily posting are interconnected but different things. It is important to understand the difference between both to have a meaningful social media marketing experience and use both with full potential. You can also combine both to create a powerful online presence and make your brand’s digital success. It is always preferable to contact a professional digital marketing agency to use the best approaches, cater to you with the best and fastest online growth, and help you lead the online crowd.
At ArrowPace, we are dedicated to helping you build an online personality, gain reach, and get your brand on the top. Let us help you to do more with your website and elevate your social media game for lasting success. Contact us today to get a free consultation!
FAQs
Q1: What is the difference between posting and social media marketing?
Ans: Posting is just a small act of sharing your content online, like blogs, images, videos, etc., while marketing is a broader concept that involves ads, campaigns, influencer collaborations, etc. to reach a brand’s marketing goals.
Q2: Is it better to post every day on social media?
Ans: Yes, it is best to maintain consistency on social media to gain reach, but it should be kept in mind that quality also matters along with quantity.
Q3: What are the top social media marketing platforms?
Ans: YouTube, Instagram, Facebook, etc.
Q4: How can I analyze and track daily posting?
Ans: You can analyze daily postings by their likes, shares, views, and comments.
Q5: Why is posting not marketing?
Ans: Posting and marketing are connected, but they are not the same. While posting is just sharing the content, online marketing is a broader term that includes the engagement of social media and promoting a brand online to achieve business goals.
